- LGBTQIA2+
- Social Services
Creating a Communications Plan for The 519
As Canada’s most prominent pride centre, The 519 delivers services to thousands of 2SLGBTQI+ people every year — primarily in Toronto, but also on their online programs.
Building a impactful and effective communications strategy for The 519
But after several years of growth and a challenging pandemic, The 519 needed to ensure that their communications strategy could support the organization’s new growth.
As a large nonprofit, The 519 has to manage marketing and communications for a wide range of activities — such as programs, fundraising, and advocacy.
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By collaborating with The 519, our goal was to streamline the marketing needs of a busy organization — while making more room for their key stories to shine.
As The 519 is a pillar in Toronto’s queer community, the organization already had a large social media following, strong ties with the local community and media, and an established reputation. Through creating The 519’s new communications plan, we took stock of the organization’s strengths and opportunities for growth in communications. This allowed The 519 team to prepare to meet organizational growth, like a wide range of programs, while ensuring that their key stories shined through.
Working with LeBlanc & Co. has been an absolute pleasure.
Curran Stikuts, Director of Advocacy & Strategic Communications at The 519
With dozens of programs and services and a wide target audience, we were struggling to be consistent in how we were telling the story of the work we do in a consistent, appealing way. The strategies and plans that Kathryn created with us made an immediate impact on our reach and our voice, while also opening up time for deeper and more meaningful work. Kathryn knows her stuff, knows nonprofits, and knows how to take your organization’s communications to the next level.
Services we delivered to The 519:
- Communications plan
- Communications coaching
Given that The 519 does incredible work in their community, this project was a pleasure to work on.